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The Third Customer: A fireside with Tobi Lütke and Guillermo Rauch

About this session

People have long been the audience for the software we build. What happens when agents become customers too? Tobias Lütke and Guillermo Rauch discuss the implications for commerce, application design, and the relationship between developers and the users—human or machine—on the other side of an interface.

What you’ll take away

  • Consider agents as users of products and services.
  • Explore how machine-driven interactions change the design of commerce experiences.

Speakers

Guillermo Rauch

Guillermo Rauch

Founder and CEO · Vercel

Guillermo Rauch is the founder and CEO of Vercel. At Ship, he explores a shift in who software is built for: people, developers, and now agents that act on their behalf. His keynote connects that shift to the infrastructure needed to build, deploy, and understand a new generation of applications.

Tobias Lütke

Tobias Lütke

CEO · Shopify

Tobias Lütke is CEO of Shopify. At Ship, he joins Guillermo Rauch for a fireside conversation about the third customer: software agents. The discussion connects the future of commerce with how developers design products for both people and machines.

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Vercel Ship 26 · San Francisco · The Third Customer: A fireside with Tobi Lütke and Guillermo Rauch

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  • The Third Customer: A fireside with Tobi Lütke and Guillermo RauchOctober 15 · 4:05 PM–4:45 PM · Main Stage

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