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Guillermo Rauch

Guillermo Rauch

Founder and CEO, Vercel

Guillermo Rauch is the founder and CEO of Vercel. At Ship, he explores a shift in who software is built for: people, developers, and now agents that act on their behalf. His keynote connects that shift to the infrastructure needed to build, deploy, and understand a new generation of applications.

Sessions at this event

Fireside chat

The Third Customer: A fireside with Tobi Lütke and Guillermo Rauch

People have long been the audience for the software we build. What happens when agents become customers too? Tobias Lütke and Guillermo Rauch discuss the implications for commerce, application design, and the relationship between developers and the users—human or machine—on the other side of an interface.

  • Main Stage · In-person + Online
View session : The Third Customer: A fireside with Tobi Lütke and Guillermo Rauch

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Vercel Ship 26 · San Francisco · Opening Keynote

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  • Opening KeynoteOctober 15 · 10:00 AM–11:00 AM · Main Stage

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