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Tobias Lütke

Tobias Lütke

CEO, Shopify

Tobias Lütke is CEO of Shopify. At Ship, he joins Guillermo Rauch for a fireside conversation about the third customer: software agents. The discussion connects the future of commerce with how developers design products for both people and machines.

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Fireside chat

The Third Customer: A fireside with Tobi Lütke and Guillermo Rauch

People have long been the audience for the software we build. What happens when agents become customers too? Tobias Lütke and Guillermo Rauch discuss the implications for commerce, application design, and the relationship between developers and the users—human or machine—on the other side of an interface.

  • Main Stage · In-person + Online
View session : The Third Customer: A fireside with Tobi Lütke and Guillermo Rauch

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Vercel Ship 26 · San Francisco · The Third Customer: A fireside with Tobi Lütke and Guillermo Rauch

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Included presentations
  • The Third Customer: A fireside with Tobi Lütke and Guillermo RauchOctober 15 · 4:05 PM–4:45 PM · Main Stage

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